Product Sampling Yoplait Protein Max Yoghurt
Our team took product sampling to the next level, taking the product to potential consumers at their offices and surprising them with a delicious breakfast. After Covid who doesn’t want a nice surprise now that we’re all back in the office?
The brief
With supermarket sampling off the cards as the Country was just recovering from Covid, we turned product sampling Yoplait Max Protein into a memorable experience for Kiwi workers by taking the product to them. The brief included;
- To build awareness of the Yoplait brand and product offering in offices nationwide.
- To drive trial by offering a full breakfast experience
- To encourage purchase through trial and by promoting the $1 off discount coupon
The mechanics:
To maximize reach, we activated over a 4-day period in three regions; Auckland, Wellington and Christchurch.
The outcome:
Over 3,000 breakfasts served in 18 select offices, resulting in happy, full-bellied, and productive workers!
Want to know more?
Check out some of our product sampling work here. Silver Fern Farms Office Sampling, Taylor Made Wine
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