About Us
Phenomenon specialises in product sampling, product demonstrations, events and experiential activations. We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!
Why do our clients use us, time and time again? Well come take a look.
Here's why our clients use us!
Our Specialist Knowledge
Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time. We don’t advertise our services because we put all our effort into our biggest endorsement – our work.
Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.
Our Nationwide Talent Pool
We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.
Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.
Win win.
Our Experience
Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events. We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.
How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.
Our Brand Ambassadors
Our Brand Ambassadors are not an afterthought.
Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.
After all, execution is everything right?
Our Campaign Monitoring & Reporting
Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.
We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.
The best reference for our work? Our work...
Case Studies
Product Sampling Fudgy Bites Instore
"These are delicious they're going to be my treat for today"
Product Sampling Instore Farrah’s Pizza Bases
"I love that my favourite wrap brand now does Pizza bases!"
Product Sampling Whittakers Chocolate
"Wow they're delicious. I'd not noticed these before. Where can I buy some?"
Product Sampling Silver Fern Farms Premium Meat
“It's delicious! I'll have to succumb to this exquisite beef eye fillet”
Product Sampling Pics Peanut Butter
"Extremely yummy. Could eat it by the spoonful!"
Product Sampling Lewis Road Creamery
"It's so delicious! Creamy like old fashioned butter."
Product Sampling Silver Fern Farms Pure Burgers
“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."
Product Sampling Flavoured Olivani Olive Oils
"They're all delicious, reminds me of being in the South of Spain"
Product Sampling Yoplait Protein Max Yoghurt
“I will seriously go buy this after work today. This is delicious!”
Product Sampling Yoplait Giveaway
"What a surprise! Thanks for the generous samples!"
Product Sampling Brown Brothers Prosecco Wine
“This Prosecco Rose would go beautifully with some crackers and cheese.”
Product Sampling Mini Danish Pastries
“These are all so yummy, I can’t decide on which flavour to buy.”
Product Sampling Taylor Made Wine
"I don't really drink Shiraz, but that is definitely the nicest I've tried."
Product Sampling Silver Fern Farms Auckland Food Show
“Silver Fern Farms have the best meat in the show, hands down.”
Product Sampling Supermarkets Takara Sake
“Beautiful flavours! I didn’t know supermarkets sold Sake.”
Product Sampling Silver Fern Farms Office Pie Sampling
“Lamb and Mint pie has the real taste of a Sunday Roast!”
Supermarket Product Sampling Wattie’s Dinners
“It's so convenient that you don’t have to add any spices”
Supermarket Product Sampling F.Whitlock’s
"What a great presentation! I could smell it miles away."
Product Sampling Yoplait Fruit Sensations
“I like that you can choose to mix the yoghurt and fruit together”
Product Sampling Yoplait Relaunch
"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."
Product Sampling Hellers Gourmet Sausages
“Tasting these has me wanting to purchase a packet.”
Product Sampling Nature’s Fresh Bread
“It’s super soft, it is softer than other ‘white’ breads on the market”
Product Sampling Watties Hash Bites
"Yum!! Awesome taste and love that they are from NZ."
Product Sampling Just Smash Dips
"Love the Avocado and Pesto! I'll use this on pasta for dinner."
Product sampling Watties Peaches
”These pair very well with the yoghurt! Delicious and juicy.”
Product Sampling Heinz Mayo
“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”
Product Sampling Vogel’s Granola
"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."
Product Sampling Snackachangi Chips
“I like that they are New Zealand made chips"
Product Sampling Hellers Meatballs
“A lot juicer and more flavorsome than traditional meatballs.”
Product Sampling Silver Fern Farms Burgers
“So many burgers are full of rubbish, so it’s great to see a good quality burger.”
Product Sampling Sanitarium Superseeds
“I really like this! Some are too sweet, this one tastes really good.”
Product Sampling Sanitarium Granola
“I love the combination of the Granola and the Oat Milk”
Product Sampling Sanitarium Malls
“It’s great that a treat cereal can still provide nutritional value.”
Product Sampling Sanitarium Honey Puffs
“I've seen the advertising for this and wondered what they might taste like.”
Product Sampling gets results! Taylors Estate Wine
"I've always wanted to try this! It's great to be able to sample across other variants as well."
Product Sampling gets results! Trade Aid
"Obsessed with this chocolate, and the packaging being compostable is amazing."
Product Sampling F. Whitlock Office Drops
"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."
Product Sampling Silver Fern Farms
"Tastes better than what you would get in most restaurants!"
Product Sampling Good Taste Company
"These taste amazing, I can't decide which one to have. I'll have to take one of each."
Product Sampling The Warehouse
"My daughter loved hugging My Little Pony, you should do more things like this."