About Us
Phenomenon specialises in product sampling, product demonstrations, events and experiential activations. We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!
Why do our clients use us, time and time again? Well come take a look.
Here's why our clients use us!
Our Specialist Knowledge
Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time. We don’t advertise our services because we put all our effort into our biggest endorsement – our work.
Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.
Our Nationwide Talent Pool
We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.
Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.
Win win.
Our Experience
Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events. We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.
How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.
Our Brand Ambassadors
Our Brand Ambassadors are not an afterthought.
Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.
After all, execution is everything right?
Our Campaign Monitoring & Reporting
Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.
We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.
The best reference for our work? Our work...
Case Studies
Whittaker’s Cocoa Pods
"Wow they're delicious. I'd not noticed these before. Where can I buy some?"
Silver Fern Farms Sure Fire
“I wasn’t going to get anything that is not on the list, but will have to succumb to this exquisite beef eye fillet”
Pic’s Big Mix
"Extremely yummy. Could eat it by the spoonful!"
Lewis Road Creamery Butter
"Creamy like old fashioned butter"
Vogel’s Gluten Free Sourdough
“The improved formula is so light and tasty”
PURE Burgers
“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."
Olivani Oils
"Picual is very distinctive, like biting into an olive, raw, green, they're all delicious, reminds me of being in the South of Spain"
Yoplait Max Protein Breakfast Experience
“I will seriously go buy this after work today. This is delicious!”
Yoplait 4-Pack Giveaway
"What a great way to break up my Christmas shopping. Thanks for the generous samples!"
Brown Brothers Prosecco
“This Prosecco Rose would go beautifully with some crackers and cheese.”
Mini Danishes
“These are all so yummy, I can’t decide on which flavour to buy.”
Taylor Made Wine
"I don't really drink Shiraz, but that is definitely the nicest I've tried."
Silver Fern Farms Food Show
“Silver Fern Farms have the best meat in the show, hands down.”
Takara Sake
“Beautiful flavours! I didn’t know supermarkets sold Sake.”
Silver Fern Farms Pies
“Lamb & Mint has the real taste of a Sunday Roast, it tastes like a slow cooked meal!”
Wattie’s Dinner Hub
“It's so convenient that you don’t have to add any spices”
F. Whitlock & Sons Killer Beans
"What a great presentation! I could smell it miles away."
Fruit Sensations & Greek
“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”
Yoplait Relaunch
"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."
Hellers Gourmet Sausages
“Have been put off sausages for a while but these make me want to purchase a packet.”
Nature’s Fresh Bread
“It’s super soft, it is softer than other ‘white’ breads on the market”
Wattie’s Hash Bites
"Yum!! Awesome taste and love that they are from NZ."
Just Smash Dips
"Love the Avocado and Pesto! I'll use this instead of our usual pesto for pasta tonight."
Wattie’s Peaches
”These pair very well with the yoghurt! Delicious and juicy.”
Heinz Seriously Good Mayo
“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”
Vogel’s Delightful Granola
"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."
Snackachangi Chips
“I like that they are New Zealand made chips, at the moment I am trying to buy local.”
Hellers Meatball Launch
“A lot juicer and more flavorsome than traditional meatballs.”
Silver Fern Farms Burgers
“So many burgers are full of rubbish, so it’s great to see a good quality burger.”
Super Seeds Muesli
“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”
Sanitarium Granola
“I love the combination of the Granola and the Oat Milk”
Honey Puffs Malls
“It’s great that a treat cereal can still provide nutritional value.”
Honey Puffs Instore
“I've seen the advertising for this and wondered what they might taste like.”
Taylors Estate Wine
"I've always wanted to try this! It's great to be able to sample across other variants as well."
Trade Aid Auckland Food Show
"Obsessed with this chocolate, and the packaging being compostable is amazing."
F. Whitlock & Sons Office Drops
"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."
Silver Fern Farms
"Tastes better than what you would get in most restaurants!"
Good Taste Company Meals
"These taste amazing, I can't decide which one to have. I'll have to take one of each."
Dr Oetker Frozen Pizza
“I don’t usually buy frozen pizzas, but these taste so authentic I've got to have one.”
The Warehouse Toy Play Date
"My daughter loved hugging My Little Pony, you should do more things like this."
Meadow Fresh Kaló Yoghurt
“This is so dangerously beautiful, I would finish the 800g tub in one sitting.”
Feel Good Ice Cream
“Wow, I didn’t expect this to be so good, you can’t tell that these are vegan and dairy free.”
Irvines Pies – O Week
"I love Irvine's Pies, they're great as a pick-me-up and really affordable."